The fitness industry, especially brick and mortar gyms and studios, were heavily disrupted by COVID-19. In fact, during the first wave of the pandemic, fitness gyms and studios were among the first businesses to shut down across the world. As of 2019, the global fitness industry was valued at $96 billion. The industry included 57.3 million members and 36,540 clubs in 2016 in the US alone.
While this growth has been impeded by COVID-19, technology seems to be the albatross to salvage the situation. Before the first wave of COVID-19, fitness brands confined the use of technology to facilitate convenience and digital payments. While this is crucial for the growth of the industry, it is critical for fitness brands to adopt technology for the survival of their business. The use of technology will improve customer engagement and interactions in areas like online training, including gym, dance, and yoga.
So, how is the fitness industry benefiting from technology in this COVID-19 era? Let’s dive in
Online Training
Governments in so many jurisdictions have developed policies to prevent further transmission of coronavirus. And that’s why they came up with the “wear a mask” and “social distancing” policies. In a bid to comply with these COVID-19 protocols, fitness brands and fitness trades are now relying on technology to organize on-demand video and live video training.
Online training of this approach is designed to track metrics such as distance covered, steps taken, calories burnt, heart rate, blood pressure, and more. Fitness brands or trainers use these metrics to suggest changes and improvements for their customers to implement for improved wellness.
Gym outlets and fitness studios have jumped into the bandwagon of using technology applications like Zoom, Skype, and even WhatsApp to organize live training videos for their customers. Once customers connect with their fitness trainers via any of the technology tools, the trainer would then demonstrate to them how to effectively carry out yoga or dance to shed some pounds. For instance, during the lockdown period, many people relied on this approach to maintain their fitness.
Additionally, some fitness enthusiasts look up fitness videos on platforms like YouTube to stay in shape and maintain fitness. All of these are made possible by technology.
Membership Websites
In the heat of the pandemic when non-essential workers were directed to work from home, so many people reported adding weight. To help their customers that were no longer visiting gym studios due to restrictions, fitness brands and trainers started leveraging technology to design and develop membership websites. The site is meant to regularly share fitness tips and how to stay healthy during the lockdown.
An Effective Way To Grow Your Fitness Business in 2021
If you are looking to scale your fitness business as things begin to unfold, you need to take advantage of technology. To do that, at the centre of it is Aveosft. Aveosft is a full stacked development studio that helps fitness brands to grow by aligning digital technologies. The mission of the company is simple – to help fitness brands get back to their feet and also recover their losses during the pandemic.
Aveosoft offers web and mobile development services to fitness studios, gym outlets, and fitness trainers. Plus, the company also offers digital marketing. If you have queries on how Aveosoft can be of help, feel free to reach out to their customer support desk.
