Core Responsibilities: SEO

• Own end-to-end SEO strategy and execution across multiple websites.
• Perform keyword research based on business intent and ICP priorities.
• On-page optimization including content structure, meta data, internal linking, and schema.
• Lead technical SEO efforts: crawl health, indexation, Core Web Vitals, redirects, JS rendering issues, web app SEO constraints, etc.
• Build high-quality backlinks through outreach and partnerships.
• Track performance and deliver actionable insights tied to conversions, not vanity metrics.
• Collaborate with content writers to align SEO with revenue-focused content goals.

Secondary Responsibilities: ASO (nice to have)

• Contribute to ASO strategy for our mobile apps if required.
• Optimize listings for app stores including metadata, screenshots, A/B tests.
• Monitor keyword rankings, conversion rates, and competitor movement.